Adaptation...much different from what we've heard before?

In Chapter 6 of Crutchfield and Grant (2010), it mentions the idea of adaptation. Basically, they explain that organizations that are able to perceive changes in the environment and develop new approaches in response is critical to continue to increase their impact (p. 131). To me, this is worded in just a slightly different way than what we have been reading/discussing about throughout the semester. We have touched on innovation (and innovation is brought up in this chapter I might add), becoming "networked", and working with the private sector.

Again to me, joining the networked community means an organization has adapted to the online environment. Instead of mailing post cards or newsletters, they are reaching out via Facebook or Twitter. Working with the private sector and using their strengths is a way to possibly better your services is something that forces the organization to adapt from their usual practices. These actions in fact prove that an organization is adapting to create impact. "In order to remain relevant, nonprofits must continue to adapt", per Crutchefield and Grant (p. 131). Yes, absolutely I say. But is this new news to us? Am I missing something from this chapter that hasn't really been mentioned before?

If anyone has different thoughts, or had the light bulb go off based on new information presented, please share! Maybe I read this chapter too fast, I don't know. I just don't want to be missing something.