How could local NPOs inspire evangelists?

The fourth chapter of Forces for Good discussed ways to inspire evangelists, the three examples it used are Habitat for Humanity International, Citi Year and Teach for America. These successful examples, however, have something in common. They are nationwide organizations who are trying to solve problems that most of people faced or will be faced. So during our discussion, we found it much harder for local NPOs to inspire evangelists. Firstly, the population is limited, which constrained the number of interested group. While tens of thousands of people in the USA might interested in the programs run by Habitat for Humanity International, what about a local museum in Binghamton? Will we be able to inspire the small population of people who interested in art and turn even fewer of them into evangelists? Moreover, based on our discussion last week, five states in the USA contributed half of the foundation assets. So it is plausible to think that there are states that people are more engaged in nonprofit activities, as well as those states that might not have so many people get involved in such activities, so how could local nonprofit in such state to inspire evangelists?

Two solutions I can think about are as following. First, link the nonprofit activities with something interesting. If it is hard for local nonprofits to carry out fundraising campaigns such as Charity: Water did, maybe they can attract local residents from doing things that are interesting and enjoyable to them, and then try to link it to their mission and “real intention”. Second, if it is hard to turn volunteers and donors to evangelists for local nonprofits since they already lack such resources, maybe they can seek ways to turn beneficiaries to evangelists. Beneficiaries can promote the organizations they benefit from by simply telling others, use online postings or provide useful feedbacks. Moreover, beneficiaries who are no longer need the help from the organization or are better off and well trained can probably do more voluntary jobs and help others.