Too Focused on Process or Not Enough Focus on Results?

"Too often in this sector we let the tail wag the dog. We've become so focused on a process that at times we've forgotten to focus on results. We get caught up in measuring the wrong things, because the things that really matter are often more difficult to measure" (Crutchfield and Grant, 2008, p.28). I think this quote sums up the entire semester. We spent a lot of time this semester looking at a process and developing a process to evaluate organizations. We picked criteria to evaluate organizations based mainly off of the Charity Navigator website. However, last week we freely discussed the problems with our criteria. The main problem that most of us agreed on was that the criteria we chose came mainly from information off websites. This concerned us because as Kristen said "any idiot can build a website!" However, after evaluating different organizations based on this criteria, we almost all came to the conclusion that we wanted to donate funds to two organizations. I also think most of us could say that we felt confident that even though our criteria for choosing the organizations was not ideal, the organization we chose deserved the funds. So I ask everyone, did we spend an entire semester measuring the wrong things? Or did we become so focused on the process that we forgot to look at results?