How to Build Non-profit Education Website in China

One of my sisters wants to further her study in United States next fall semester. Since the end of last years, she got the help from Three Chinese bbs website a lot: Taisha (http://www.taisha.org/bbs/), Jituo (http://bbs.gter.net/bbs/), and Chasedream (http://forum.chasedream.com/). Their target group is those people who have wills to study abroad,especially college students. The first one is built under the biggest international study agency in China. The last two are totally non-profit educational website. They provide all Chinese students a communication platform, sharing examinations and application, and provided free helps from others. I couldn't help wonder, in China, why these three websites succeed and some others failed.

Let's begin with the theories. In the book Forces for Good, authors summarized that great social sector organizations do the following six things: 1. Advocate and serve, 2. Make markets work, 3. Inspire evangelists, 4. Nurture nonprofit networks, 5. Master the art of adaptation, 6. Share leadership. They also say that greatness has more to do with how nonprofits work outside the boundaries of their organizations than how they manage their own internal operations.

The major mission for every non-profit organization and public organization is providing services, from individual to community.

According to the three bbs websites mentioned in the first paragraph, I could say their job can meet those six criteria. More interesting, their operational systems are relative the same. All the pages or topic moderators are volunteers. They manages the on-line discussion and documents sharing. For the information websites provide are practical and the discussions are free, they all increase their reputations in a very short time. They use business operation theory to manage websites. This is another secret for their success.

According their example, let's analyze other relative websites in China. Lacking of actionable mission and effective management strategy is the basic reason for their failure. Some of them only aim to provide help without considering whether the help is needed. Some others emphasize or limited by professional boundaries, but ignore the potential interdisciplinary researches. Non-profit educational website has signification development spaces in China. It provide everyone an equal opportunity to learn and share what they know. Relating to the trend that universities put their famous courses videos on line freely, Chinese educational professionals will notice this field.