David Bornstein, the author of the books on social entrepreneurship used in the fall nonprofits class, has a column in the New York Times called "Fixes." The column introduces readers to innovative programs to address enduring or emerging social challenges. The column is worth a read--Bornstein has created a fan page on Facebook; and you can access the content that way.
This week, his column focused on a service called Text4Baby, which is a partnership among public, private and nonprofit organizations to provide text messages to pregnant women about pre-natal care. The program is remarkably simple and low cost, and it disseminates essential information. It's a good example of an uncomplicated application of social media with the potential to make a big difference in people's lives.
Bornstein wrote two columns about Text4Baby. The first one is here, introducing readers to the service; the second one is here, discussing reader feedback about the original story.
As a father expecting his first child, this intrigued me immediately. It's a prime example of using the networking technology we have today to reach out to those who need the information.
ReplyDeleteAs we all know, folks in our generation are on the cell phone constantly, and sometimes, nobody loves anything more than getting a text. I have seen where it has completely overtaken some people's lives. I can't say I am that bad, but I do have contact with a large amount of people through texting. So, this shows that Bornstein using this text crazy world to benefit expecting parents by sending them message in which they will get great tips on caring for their child.
Thank you Dr. Campbell for providing such a great post.