In this week's reading, the first chapter of "forces for good", Crutchfield and Grant talked about the differences between the ways to evaluate nonprofits and the ways to evaluate forprofits. In for-profits, there are various ways to measure the performance of the company for that year, such as the recognition degree of that brand or that year's revenue. However, it is not the same case with nonprofits.
Although in this chapter, Crutchfield and Grant gave a list of criteria to evaluate the whether a nonprofit has reached its goal, those criteria are still difficult to be applied. For example, how to tell if a nonprofit has achieved substantial, sustained results? What is the definition of "substantial" and "sustained" here? Besides, in the baseline criteria of nonprofits, the time frame is from 1965 to 1994. Does this mean even if a nonprofit does created substantial social impact, it can not be counted as high-performance nonprofit?
I'm so curious about what Crutchfield and Grant are going to say in the next chapters.