One of the assertions in The Networked Nonprofit that stood out for me is the idea that members of the Millenial generation are less likely to remain loyal to a particular nonprofit throughout their lifetimes. I think there are several issues involved in the Millennials' relationships with nonprofit organizations, and these warrant further discussion.
I would agree that many members of the Millennial generation are less likely to become lifetime members of organizations, preferring instead to "retain their passions for causes and for giving in general" (15). An interesting development that illustrates this point is the widespread donations through text message in response to global crises such as the earthquake in Haiti. Those interested in giving to the relief efforts could simply text a series of numbers to the Red Cross, and a $10 donation would then be added to their next phone bills. The ease of donating made this effort a success, but it is unlikely that the Red Cross added a large number of regular donors.
There are members of the Millennial generation, however, who are just as loyal to specific organizations as previous generations. A challenge, and an opportunity for nonprofit organizations lies in an evolving interpretation of how to best aid an organization. Many members of our generation have been raised to appreciate the importance of volunteerism, and for some, regular volunteering may take the place of a regular donation to a charity. Millennials may prefer to share skills to help the organization to succeed, rather than supporting the organization financially.
Of course, the Millennial generation is still very young. Although I regularly volunteer for an organization (http://www.campgooddays.org) and would identify myself as a "supporter," I do not have the available funds to provide financial support on a regular basis at this time. As Millennials become more stable in the workforce, acquire funds that can be used for philanthropy, and become more aware of the causes that mean most to them, they may begin to support specific charities, financially, in a more permanent way.
What do you think?
I thought this point was very interesting as well. One thing that I think is different for the millenial generation is the number of non-profits and "causes" that we can be a part of. Although history has always included an element of social change, the widening gap between rich and poor, along with the creation of a global neighborhood through the internet has provided millenials with so many good causes to support, that it is difficult to be loyal to just one. Personally, I have one organization that I have faithfully supported for a long time, but there are several others that always seem to be vying for my time and money. And, as you mentioned, it is challenging as a young adults because funds are limited. So, while there are a few causes I will regularly support, I am also likely to give one-time donations to other worthy causes that are working toward human good, but are just not things I am particularly passionate about. I think it will be interesting to see if this trend in loyalty, or lackthereof, will change or continue as millenials grow up.
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